This list reveals the top 10 toys importers based on their percentage of global import purchases (shown within parenthesis). In 2017, world toys imports totaled US$118.7 billion.
African Importers
Africa imported $1 billion worth of toys led by the following countries:
1. South Africa: $459.4 million
2. Morocco: $86.5 million
3. Algeria: $78.5 million
4. Egypt: $61.9 million
5. Tunisia: $53.3 million
6. Angola: $31.9 million
7. Mauritius: $25.2 million
8. Namibia: $20 million
9. Djibouti: $18.5 million
10. Libya: $15.4 million
Asian Importers
Asia imported $22 billion worth of toys led by the following countries:
1. Japan: $6.6 billion
2. Hong Kong: $5.9 billion
3. South Korea: $2.04 billion
4. China: $2.03 billion
5. Singapore: $714.6 million
6. Taiwan: $610.6 million
7. Turkey: $609 million
8. Malaysia: $551.9 million
9. India: $550.5 million
10. Vietnam: $545.9 million
European Union (EU) Importers
European Union imported $42.8 billion worth of toys led by the following EU members:
1. Germany: $7.8 billion
2. United Kingdom: $6.3 billion
3. France: $5.3 billion
4. Spain: $3.4 billion
5. Poland: $3 billion
6. Netherlands: $2.9 billion
7. Italy: $2.5 billion
8. Belgium: $2 billion
9. Czech Republic: $1.7 billion
10. Austria: $1.5 billion
Latin American and Caribbean Importers
Latin America (excluding Mexico) and the Caribbean imported $3.7 billion worth of toys led by the following countries:
1. Chile: $679.8 million
2. Argentina: $504.9 million
3. Brazil: $483.3 million
4. Peru: $351.4 million
5. Paraguay: $327.6 million
6. Colombia: $291.3 million
7. Panama: $212.4 million
8. Guatemala: $118 million
9. Costa Rica: $110.3 million
10. Ecuador: $109 million
Middle Eastern Importers
Middle East imported $3 billion worth of toys led by the following countries:
1. United Arab Emirates: $1.2 billion
2. Saudi Arabia: $562 million
3. Israel: $345.2 million
4. Iraq: $254.4 million
5. Iran: $154.5 million
6. Kuwait: $115.6 million
7. Lebanon: $92.1 million
8. Qatar: $80.5 million
9. Bahrain: $41.5 million
10. Jordan: $35.9 million
North American Importers
North America imported $39.1 billion worth of toys led by the following countries:
1. United States: $32.7 billion
2. Canada: $4.2 billion
3. Mexico: $2.2 billion
Oceanian Importers
Oceania imported $2.9 billion worth of toys led by the following countries:
1. Australia: $2.5 billion
2. New Zealand: $424.3 million
3. New Caledonia: $21.1 million
4. French Polynesia: $11.5 million
5. Papua New Guinea: $11 million
6. Fiji: $9.7 million
7. Northern Mariana Is: $5.2 million
8. Micronesia: $2.6 million
9. Vanuatu: $2 million
10. Solomon Islands: $1.4 million
To see the 25 fastest-growing toys importers from 2013 to 2017, use the slidebar on the accompanying list. Overall, the 5-year percentage gain for globally imported toys was 13.5%.
Data source: Trade Map, International Trade Centre, www.intracen.org/marketanalysis
Top Toys Importers 2017
Fastest-Growing Toys Import Countries
Research Note: Import numbers rarely match the source exporters’ stats. Reasons for import-export statistical discrepancies include re-exports, time lags, misallocations, distinct trade reporting systems, different quantity measurements and country confidentiality rules. Also, transportation and insurance costs are sometimes added to import totals.
